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On the Pacific

Explore the Sights, Tastes & Tours of the West Coast

San Luis Obispo

Located on U.S. Route 101 and in the Central Coast Region, San Luis Obispo is inland approximately 11 miles from the Pacific Ocean. Originally the site selected in 1772 by Spanish Franciscan Junípero Serra for the fifth mission (Mission San Luis Obispo de Tolosa) in what had been called La Cañada de Los Osos – canyon of the bears – San Luis Obispo had ample supplies of fresh water and food, offered a mild climate and friendly Native Americans (the Chumash).

Kundert building

Often referred to as SLO Town or, more simply, SLO, the city has infinite and diverse opportunities and experiences. Six of the nearby Nine Sisters are open to the public and provide endless hiking and biking, not to mention incredible views. There is plenty of excellent lodging, shopping and dining, and it certainly doesn’t hurt to be located right smack in the middle of Central Coast Wine Country, where you’ll find a plethora of critically-acclaimed vintages tucked in the hills of the nearby countryside!

And whether your preference is to enjoy the endless outdoor adventures served up nearby, check out the pristine coastline, warm beaches or jagged coastline that is just minutes away, attend one of the largest farmers’ market in the western U.S. or perhaps you would rather just relax and sip a glass of wine on one of the 315 days of sunshine, San Luis Obispo is the place you’ll find it all...

Tastes and Tours of San Luis Obispo

 San Luis Obispo and the Vineyards of Paso Robles

Ancient Peaks WineryThe golden and rolling hills of San Luis Obispo County are heavily studded with oak trees and are interspersed with extensive grasslands that give way to stunning canyons and tens of thousands of acres of vineyards... Read more


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